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Marketing Strategy

Marketing is a key element of success for any business. However, a comprehensive integrated approach aligned with the overall strategic direction is often overlooked by businesses. In many cases, this leads to inadequate communication and feedback between organisation and consumer.

Llew Jury & Co. understand that the ever expanding range of touch points across both digital and traditional channels which consumers expect organisations to be present can be hard to manage. This is why we provide tailored advice on what will work best for your organisation. Read more about our areas of specialisation below.

Llew Jury & Co. – we help organisations develop an integrated marketing strategy across both digital and traditional channels to ensure their message is heard.

digital marketing

Gain more traffic to your website organically by ensuring it is search engine friendly. As your website traffic grows due to improved rankings in search engines, so too does your customer base.

At Llew Jury & Co., SEO involves a combination of technology, marketing, journalism, web development and public relations to ensure that you get results, regardless of how competitive your industry is.

Through highly targeted PPC advertising, your business can quickly see results by identifying where best to target customers online and how to ensure the unique value you offer is explicitly expressed.

Pay-Per-Click Advertising with Llew Jury & Co. entails a holistic range of platforms including search engines, display networks, social media and remarketing. As a campaign progresses, continuous reporting and optimisation will lead to long term success.

Through social media, you can communicate with your target market more frequently with relevant and engaging content presented in a range of ways.

To effectively reach your target market through social media, Llew Jury & Co. place high value on an integrated approach across a range of channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.) with a range of both paid and non-paid content.

Get your targeted message in front of potential customers wherever they are online through our well established network of digital media platforms.

With Llew Jury & Co., your digital media strategy (planning  and buying) will be a transparent experience with no hidden fees. Additionally, we will provide custom reports to give you an in-depth analysis of where your investment is being spent.

By creating relevant and appealing content for your target market, it is possible to attract customers and maintain relationships without utilising overt selling techniques.

Furthermore, effectively implemented content marketing enables you to become a voice of authority within the industry and it is also an important element for impressive SEO results.

Email Marketing allows you to reestablish communications with existing customers or contacts (from the convenience of their inbox!) with targeted messaging designed to make them engage further with your business.

Llew Jury & Co. consider email marketing a pivotal aspect of any digital strategy and are eager to help you implement a long term strategy to re-engage with and nurture both past and future customers.

traditional marketing

An early element in developing your marketing strategy is gaining a thorough understanding of the target market. Often it is necessary for structured research to be conducted.

Services Llew Jury & Co. offer to help you better understand your market include (but are not limited to):

  • Surveys
  • Focus Groups
  • Depth Interviews
  • Industry & Competitor Analysis’
  • Heat Mapping

Key to any successful strategy is a comprehensive marketing plan to ensure that accountability with relation to both business and marketing objectives is maintained.

When creating your marketing plan, Llew Jury & Co. will take into account your strategic business direction in order to formulate a ‘go-to’ document which can be utilised through all stages of the marketing cycle and will include:

  • Market Analysis
  • Situational Analysis
  • Marketing Objectives
  • Promotions Strategy
  • Sales Planning and Pricing
  • Marketing Timelines
  • Branding and Positioning
  • Customer Personas and Journey Mapping

Through a range of PR tactics, your business is able to gain traction in the market through the generation of interest and excitement around your offering.

For PR efforts to be successful, an effective story needs to be told. Llew Jury & Co. will assist in creating an engaging narrative to your product or service to ensure shareable and thought provoking branded content is produced.

To ensure your message  is heard by all potential customers, traditional media sources provide broad coverage of the population.

Through strong relationships with media partners across print (magazines and newspapers), radio and broadcast television, Llew Jury & Co. offer a plethora of opportunities for your content to be viewed and absorbed by your target market.

Branding is a highly important aspect of your marketing strategy and should clearly indicate what the business stands for and how they serve the target market.

In collaboration with Llew Jury & Co.’s team, your business will receive strategic guidance on how best ensure a strong brand image to clearly communicate your offering, as well as differentiate your business from competitors in the industry.

Let's discuss your project

For an obligation free discussion with our consultants, please get in touch!

I’ve worked with Llew since 2010 on a variety of digital strategy, digital marketing, consulting and innovation advisory initiatives.

Through Llew and his team’s strategies, the companies that I’ve represented have grown at huge rates across client acquisition, market share and revenue. Every time that we’ve engaged Llew, he’s has provided leadership and advice to the executive levels on the latest in digital and technology, and how it relates to business and marketing.

He is a leader at growing passionate digital and business consulting teams that partner with us for the long term.

I have no hesitation in recommending Llew for digital consulting, business advice and technology innovation projects.

Richard York
Group Marketing Manager

Grow your business with Llew Jury & Co's marketing expertise.