Woman with a business plan on a wall chart at a creative office looking at the camera

Start Up Strategy

Llew Jury & Co. has 20 years of digital strategy and international business growth experience and we love to grow awesome start up ideas into global businesses.

We’ve got the expertise and knowledge of what to do at every stage of the start up journey and we guide our clients through the probable pitfalls and traps along the way.

We find the best way to throughly get the best start up experience is to closely work with us one-on-one.

This means you’ll receive the very best start up advice and the right recommendations at all times. This quality advice is combined with our partner introductions into the very best digital, marketing and finance companies.

Our clients are savvy start ups, entrepreneurs and companies looking to innovate and grow. Through our Skyrocket accelerator program we’ll launch your great ideas into ventures that succeed.

​With Skyrocket, you can plan, design, build, test & market your start up or innovation idea collaborating with our leading digital, business, design & thought leading strategists.

​Trust and transparency are everything for us.

So we ensure that you’ll always receive the best advice, retain equity in your start up or innovation and own your intellectual property whilst working with some of Australia’s most experienced and awarded digital experts.

initial ideas

At kick off, we launch into the discovery phase that includes you/your teams and our staff. There’s plenty of whiteboard sessions at this stage and we’ll gain a comprehensive understanding of your business goals, the idea, markets, monetisation strategy and many other key areas. We’ll also closely work with you to research market perception/sentiment, competitors and target markets. This ensures that we can tailor the Skyrocket program and delivery options specifically to your start up needs.

monetisation, branding and positioning

A workshop centred around your start up’s positioning, branding and monetisation strategy will be held to ensure that your start up is not just a good idea, but also financially viable and marketable. We’ll introduce in great designers, user experience experts and other key partners that both decide to partner with.

user experience

User experience is the most critical part when designing and building your start up. Your start up product, service or app has to be engaging, clean and clear so that user’s embrace and share the experience. We plan the design and creation of your assets including websites, social media, mobile applications and overall customer experience areas to ensure users have a positive experience at all times.

rapid development and testing

A great way to test a start up is to build a cost effective MVP (minimum viable product) that includes the base line elements. This is a stage that you’ll have a hands on role in designing and developing your start up. Llew Jury & Co. will introduce you into a range of our qualified digital and user experience partners and we’ll work closely with you through the rapid and iterative steps to build out your new product.

pr, marketing and digital

An integrated digital and traditional marketing and public relations strategy will be developed across key platforms and channels to ensure potential customers are made aware of your start up’s exciting new offer. We’ll also begin to develop marketing collateral and discuss creative messaging strategy with you in order to ensure the right engagement with your target markets.

testing and investment

In combination with UAT (user acceptance testing) a series of small focus groups and functional tests can be run to assist in understanding any potential fixes to your start up platform. Feedback will be collected and appropriate changes made in iterative sprints to ensure the market feedback is introduced.


At this stage we we’ll also introduce you to capital and finance investment options for expansion and growth. However, most investments into your start up will come from your pitches and connections, but we’ll help you draft the right collateral.


Lift off! After an intense Skyrocket accelerator program that will grow your start up, your new offering is ready to hit the market. Marketing and PR efforts will go live and to celebrate your success, a launch party will be help to generate publicity and excitement in the community!

ongoing maintenance and testing

Depending on your specific needs, we’ll continue to provide ongoing support for your start up and assist with marketing, PR strategy and web development coordination as required. We recommend split testing all digital advertising campaigns and we’ll provide training in the critical digital elements including Google Analytics and Adwords.

Let's discuss your project

For an obligation free discussion with our consultants, please get in touch!

I’ve worked with Llew since 2010 on a variety of digital strategy, digital marketing, consulting and innovation advisory initiatives.

Through Llew and his team’s strategies, the companies that I’ve represented have grown at huge rates across client acquisition, market share and revenue. Every time that we’ve engaged Llew, he’s has provided leadership and advice to the executive levels on the latest in digital and technology, and how it relates to business and marketing.

He is a leader at growing passionate digital and business consulting teams that partner with us for the long term.

I have no hesitation in recommending Llew for digital consulting, business advice and technology innovation projects.

Richard York
Group Marketing Manager

Have a great start up idea?