Technologies set for takeoff in 2013

Google Glasses  – These neat glasses, that are a Time Inc. best Invention for 2012, will be on sale in 2014 however the buzz has already begun.

They offer the user augmented reality and the ability to take and share photo’s, video chat and surf the web. Once the price point can become mainstream (currently $1500 in the US for the exclusive few), look out for these on the person next to you on the bus.

They’ll be looking up to the right as this is where the computer is bedded into the glasses frame. And Microsoft has recently filed a patent on their own version too.

Near Field Communication (NFC) – Once Apple decides to pop a NFC chip in the next iPhone (please Apple), this will cover 90% of the smartphone market.

So how come Apple held off adding one into the iPhone? Experts reckon that the market isn’t quite ready and Apple isn’t quite ready to exploit it.

But a lot can change in 12 months and by the end of 2013 with Android dominating the market segment and Apple having to do something NFC, it could be here in many digital marketing  campaigns.

Augmented Reality (AR)  – When IKEA released their cool AR catalogue mid year they set the benchmark high. AR has also hit the mainstream home and leisure markets with magazines releasing special AR content such as written recipes that come to life showing the chef in the kitchen actually cooking it on a video. Australia’s largest leisure magazine Better Homes and Gardens did just this and from all accounts AR scans are growing monthly – check out a great video here.

And finally, a quick note about Google Ingress.

This is a worldwide AR game that you play in your city. It’s a bit like capture the flag and presents huge opportunities for AR advertising in the future.

Imagine seeing a virtual, interactive billboard outside of a subway station on your way to work that says something like “if you buy a Subway Sub today, you’ll get points for your Ingress account”.

One to watch.


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