Here’s a recent webinar that Brendan Lidster (Head of SEO at Reload Media) and I did to cover some of the new school areas of SEO in 2016.

Plenty has changed in SEO in recent years and Brendan takes you through four key areas to focus on for great SEO results.

SEO is now all about networking

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SEO has changed. And for the better.

As we all know, SEO’s no longer about set packages, first position guarantees or thousands of dodgy back links that go nowhere. And gone are the days of SEO’ers in their bedrooms simply changing one title or meta tag and getting a great position on Google.

SEO is now all about well-structured websites leveraging useful, relevant and emotive content that gets great links to your site. It’s about showcasing your site as a thought leader in your industry.

So you need to create great content. You can either do it in-house or outsource it to a content marketing agency such as Reload Content. But you need to make sure you have a content strategy first as there’s no point creating content for contents sake. It must be engaging, human and speak to your audience, without being cheesy sales info.

And then how do you get great links to your site? Glad you asked.

Firstly, and most importantly, it’s all about networking and relationships.

You see, Google really knows a lot of information about us and our browsing habits. So when it sees great content on a high ranking and popular website, it reckons you’ve done some good public relations, networking and relationship building to make this happen. And it will reward this with greater visibility.

At Reload Media, we believe SEO is a careful and strategic combination of public relations, content and link strategy. On a website platform that is technically compliant for Google.

And finally, SEO needs to align to the values of a client. If a client has business values to match the time that it takes to get great results from SEO, then they’ll be successful.

Essentially, a SEO client will need stamina and patience combined with the trust of their SEO agency. And just like trusting people, Google trusts great networking, PR and content outreach.

For a new and fresh approach to SEO, check out Reload Media’s webinar on June 15th here.

A great TED talk featuring Shawn Anchor and the happy secret to better work. Shawn reveals why being happy at work is the key to personal and business success all round. He’s also very funny.